I for one am excited about the future of location based information services. However I am also aware that I am a person with a degree in both sociology and computer science, so I dream up these kinds of inventions regularly. I’m excited not only for the business potential for not only the creators of the devices and technology, but for the small cafe owner in the south of france who can cause an alert to appear on my iPhone telling me that as I love great coffee, why done I pop in for 1 Euro off my favourite cup? The possibilities are really exciting for using augmented reality to improve life.
Bring it on!
I am also aware that this should always be opt-in. The concerns are legitimate and I am surprised Apple is knowingly tracking my location (if only locally), although I don’t really mind that they do. For me, I would happily submit it so they can invent the future’s services around my lifestyle better, since that’s what I consider my iPhone now, quite indispensable to my daily life!
UPDATE: In fact I’ve switched on background updating on my iPhone, and history tracking too. I want to see a nice map of where I’ve been, and analyze the data. If you use Google Latitude too, add me!